More visitors are coming to Hawaii, but they need to reach deeper into their wallets or the state will end the year $400 million short of its tourism spending goal.

An increase in visitors from every major market in May - except the U.S. East - boosted arrivals by 6.5 percent and spending by 17.4 percent from the year-ago period, according to data released yesterday by the Hawaii Tourism Authority. Total visitor arrivals rose to 549,954, and spending from visitors who came by air to Hawaii increased to $860.7 million, according to the HTA.